Build trust with data security & blockchain | Global Trust Expert Rachel Botsman

Build trust with data security & blockchain | Global Trust Expert Rachel Botsman


(gentle music) – I think one of
the biggest trust challenges for most businesses is data. Data, privacy, security. That increasingly customers are clicking on terms and conditions,
but they’re saying what happens with that data? Where is it stored? How are you using it? Who owns it? Who could hack into it? So, there is a very tight link between data protection and trust. And I think this is a core issue for many businesses today, is to reassure the customer that that data is safe. They’re going to need to have confidence in the system. Confidence in the platform. Confidence in the technology that sits behind the self-driving car or that sits behind the digital assistant. And that’s what companies need to do. They need to build trust in the technology for people to be willing to take the risk. (gentle music) So, for example, look at what Wal-Mart’s doing with IBM on the blockchain. Wal-Mart is an early example. It’s a pioneer, in
terms of major retailers starting to say to their suppliers, you know what, you have to put your goods on the blockchain. Customers are going to demand this level of transparency, and so they’ll have a greater window. They’ll have greater transparency into the supply chain, or the product from the point of origin, to the point of purchase. (gentle music) So, trust has really become businesses most important asset. It’s what enables people to exchange, what enables
people to transact, and what enables them to interact with one another. So, the challenge and
opportunity for organizations of all shapes and sizes,
is that there’s new rules of trust in the digital age. And I think the companies that understand these rules, in terms of how trust is built, how it’s managed, how
it’s lost and repaired, they’re the companies that will win. (gentle music)

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1 Comment

  1. URGENT NEWS – STAY AWAY FROM BLOCKCHAIN & COINBASE, THEY SUPPORT MANY SCAM AND FRAUD WEBSITES CURRENTLY UNDER INVESTIGATION, YOUR MONEY WILL NOT BE SAFE WITH THEM

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